ST. LOUIS– The University of Missouri–St. Louis (UMSL) Athletics Department is proud to announce
Noodles & Company as its newest corporate sponsor, joining the Triton Athletics family in support of UMSL's student-athletes and programs.
Through this partnership,
Noodles & Company will play a key role in enhancing the fan experience and supporting UMSL's mission of developing champions both in competition and in the classroom. The collaboration will include
brand visibility at home athletic events, digital marketing opportunities, and community engagement initiatives designed to bring fans, students, and alumni together.
"We're excited to welcome Noodles & Company to the Triton Athletics family," said
Dr. Holly Sheilley, Executive Director of Athletics at UMSL. "Their values of warmth, community, and nourishing people align perfectly with what we strive for in UMSL Athletics — building a supportive environment where our student-athletes can grow, connect, and thrive. This partnership represents more than sponsorship; it's a shared commitment to teamwork, care, and excellence."
Fans can expect to see
Noodles & Company's presence at UMSL athletic venues throughout the 2025–26 academic year, including
in-game promotions, giveaways, and special events celebrating the Triton spirit.
"Supporting UMSL Athletics reflects our commitment to family and community—values at the heart of everything we do at Hamra Enterprises," said Jeff Harp, VP of Operations for Noodles & Company, an entity of Hamra Enterprises. "We cherish the opportunity to nurture relationships with the Tritons and celebrate the energy, teamwork, and dedication of collegiate athletics. We're honored to be part of the UMSL student-athletes' journey."
UMSL Athletics continues to expand partnerships with local and national businesses that share its commitment to
student success, sportsmanship, and community engagement.
About Hamra Enterprises, a Noodles & Company franchisee.
Hamra Enterprises is a dynamic organization owned and founded in 1975 by the Hamra family, with its headquarters in Springfield, Missouri. It includes four restaurant brands and employs over 7,500 people in 11 states: Alabama, Arkansas, Georgia, Illinois, Kansas, Louisiana, Massachusetts, Missouri, Mississippi, New Hampshire, and Tennessee. Hamra Enterprises is committed to providing the highest quality products and services within the hospitality industry, creating exceptional experiences for people and communities by engaging each of its restaurant neighborhoods through fundraising and other philanthropic partnerships such as Children's Miracle Network Hospitals and Friends of Kids with Cancer in Missouri, The Dave Thomas Foundation for Adoption, St. Jude's Children's Research Hospital. For more information, visit
hamraenterprises.com.
Noodles & Company was founded in 1995 and offers made-to-order noodle, pasta, and salad dishes inspired by flavors from around the world. With locations nationwide — including several in the St. Louis area — Noodles & Company brings together fresh ingredients and a passion for flavor in every bowl. Learn more at
www.noodles.com.